Profit Margin Calculator

Work out profit margin, markup and the selling price you need to hit a target margin.

Results

Profit£40.00
Profit margin40.00%
Markup66.67%

Margin vs markup

Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost price. They describe the same sale from two different starting points.

How is profit margin calculated?

Profit margin is profit divided by selling price, multiplied by 100.

How do I price for a target margin?

Choose “Target selling price”, enter your cost and desired margin. The calculator works backwards to show the required selling price.

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