UTM Builder
Create clean campaign tracking URLs for Google Analytics. Free, no signup.
Your campaign URL
Add your URL and campaign details above.
Tip: keep UTM naming consistent across campaigns.
What are UTM parameters?
UTM parameters are tags added to a URL so analytics platforms can identify where visits came from and which campaign generated them. This builder creates the tagged URL for you without changing the destination page.
Which UTM fields should I use?
Source, medium and campaign are the most useful core fields. Term and content can help distinguish keywords, adverts, buttons or creative variations.
Should UTM values use spaces?
Consistent, simple naming is easier to analyse. Many teams use lowercase values with hyphens instead of spaces.
Does this send my URL anywhere?
No. The link is assembled in your browser.